Interested in learning more about marketing within the world of technology transfer? The National Cancer Institute's Michael Salgaller sat down with the Federal Laboratory Consortium's The Transfer Files podcast to discuss his role as the head of the Technology Analysis and Marketing Unit within the National Cancer Institute's Technology Transfer Center. He draws on more than 20 years of experience in science, business, and investment to help develop and commercialize cutting-edge technologies. His work helps build connections between the NCI, NIH, and industry partners to foster licensing and collaboration.  

In this episode, Michael shares some of the marketing strategies he uses at NCI and offers tips anyone can use to improve how they communicate, whether in a lab, an office, or beyond.  

You can listen to Michael's episode titled Marketing From All Angles on the FLC website, Youtube, Spotify, and Apple.